Watch and listen to recordings of past small business workshops and advice from business experts, and learn how to plan, launch and operate a business. Recordings are available in English and español (Spanish).
Marketing Basics
Uncover marketing basics and learn essentials of targeting, messaging and channels to effectively promote your business.
Thank you to our partner, Michael Coffey of Ardea Coaching.
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(01:10:34)
| Posted March 2023
Elements of Strategic Marketing
Delve into strategic marketing essentials and elevate your marketing strategy for impactful business growth.
Thank you to our partner, Michael Coffey of Ardea Coaching.
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(01:21:21)
| Posted March 2023
Which Social Media Is Right for You?
Discover the ideal social media platform. Learn about marketing and make informed decisions for effective online presence.
Thank you to our partner, Michael Coffey of Ardea Coaching.
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(01:17:36)
| Posted March 2023
Personal Credit 101
Do you want to learn how to improve your personal credit? Learn how to establish credit, why it’s important, how to check your credit and more.
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(00:44:45)
| Posted March 2023
The Game Plan to Good Credit
Learn how to repair your credit, build or rebuild your credit and more in this third workshop with certified credit consultant, Tierra Bonds.
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(00:57:42)
| Posted March 2023
Demystifying The Patent Process
Are you interested in learning about the patent process? In this session you will explore the different types of patents, including utility, design, and plant.
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(00:39:07)
| Posted February 2023
Overview of Intellectual Property
Intellectual property (IP) is all around you. Learn why you should consider protecting your IP and where to get help.
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(00:50:02)
| Posted January 2023
The Business Of Books: How To Start A Book-Related Business: Session 4
Want to start a book-related business but don’t know where to start? Join us for the final workshop in a series for BIPOC literary entrepreneurs. Recorded at the Columbia branch on December 6, 2022.
Listen to Audio
(01:32:20)
| View transcription (pdf)
| Posted December 2022
The Business Of Books: How To Start A Book-Related Business: Session 2
Want to start a book-related business but don’t know where to start? Listen to this workshop series for BIPOC literary entrepreneurs. Recorded at the Douglass-Truth branch on October 8, 2022.
Listen to Audio
(02:43:26)
| View transcription (pdf)
| Posted October 2022
The Business Of Books: How To Start A Book-Related Business: Session 1
Want to start a book-related business but don’t know where to start? Listen to this workshop series for BIPOC literary entrepreneurs. Recorded at the Beacon Hill branch on September 22, 2022.
Listen to Audio
(01:42:22)
| View transcription (pdf)
| Posted September 2022