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December 10, 2017

Library Collection

Articles & Research : Market Your Business

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Market your business

Library to Business - the Library can help you succeed

Library resource - may require a Library card and PIN

Associations Unlimited
Trade organizations that represent your industry. Discover best practices and stay up on the latest news about your product or service

Answer questions like:

  • Is there a local chapter of an interior design association that I can join?
  • How do I contact a sporting equipment association?
  • Does the Independent Book Publishers Association have a magazine or newsletter?
Library resource - may require a Library card and PIN

Library resource - may require a Library card and PIN.

Selected
Web site

Available only in Library locations

 

Ask a business question
Library resource - may require a Library card and PIN

Demographics Now
Demographic information including spending by product, age, income level, level of education and behavioral information. Useful for choosing a business location, locating target customers, and sizing your market.

Answer questions like:

  • How much money do households spend on pet supplies in the West Seattle neighborhood?
  • What’s the best location for a toy store in Ballard?
  • How do I compare neighborhood populations and craft marketing strategies to reach those that live there?
Library resource - may require a Library card and PIN

Standard Rate and Data Service
Sales and contact information for a variety of media platforms and formats. Smart shopping to advertise your product.

Answer questions like:

  • What local newspapers are in Seattle and what are their advertising fees?
  • Does my target market listen to KING FM radio?
  • How do I contact a local TV station to advertise my product?
Available only in Library locations

Statista
Statistics, data, and graphs on industries, markets, and consumer habits. Access in a library branch only.

Answer questions like:

  • What’s the acreage of hops varieties planted in Washington State?
  • What’s the projected spending on social media marketing through 2019?
  • Has disposable personal income increased in the United States since 2015?
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